Woratschek, Herbert: search on Z-Library

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1

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Popp, Bastian, Woratschek, Herbert

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 394 KB

english, 2017

2

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Popp, Bastian, Woratschek, Herbert

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 514 KB

english, 2017

3

The sport value framework – a new fundamental logic for analyses in sport management

Woratschek, Herbert, Horbel, Chris, Popp, Bastian

Journal:

European Sport Management Quarterly

Year:

2014

Language:

english

File:

PDF, 353 KB

english, 2014

4

Introducing branded communities in sport for building strong brand relations in social media

Popp, Bastian, Woratschek, Herbert

Journal:

Sport Management Review

Year:

2015

Language:

english

File:

PDF, 596 KB

english, 2015

5

Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

Popp, Bastian, Wilson, Bradley, Horbel, Chris, Woratschek, Herbert

Journal:

Journal of Strategic Marketing

Year:

2015

Language:

english

File:

PDF, 431 KB

english, 2015

6

The sport cluster concept as middle-range theory for the sport value framework

Gerke, Anna, Woratschek, Herbert, Dickson, Geoff

Journal:

Sport Management Review

Year:

2019

Language:

english

File:

PDF, 990 KB

english, 2019

7

How context shapes value co-creation: spectator experience of sport events

Horbel, Chris, Popp, Bastian, Woratschek, Herbert, Wilson, Bradley

Journal:

Service Industries Journal

Year:

2016

Language:

english

File:

PDF, 2.05 MB

english, 2016

8

A systemic logic for platform business models

Fehrer, Julia A., Woratschek, Herbert, Brodie, Roderick J.

Journal:

Journal of Service Management

Year:

2018

Language:

english

File:

PDF, 297 KB

english, 2018

9

Enhancing value creation in social purpose organizations: Business models that leverage networks

Kullak, Franziska S., Baker, Jonathan J., Woratschek, Herbert

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 801 KB

2020

10

“Sorry, We Are Fully Booked!” – An experimental study of preference formation through unavailable services

Herbert Woratschek, Stefan Roth, Chris Horbel

Journal:

Australasian Marketing Journal (AMJ)

Year:

2009

Language:

english

File:

PDF, 237 KB

english, 2009

11

Value co-creation in sport management

Woratschek, Herbert, Horbel, Chris, Popp, Bastian

Journal:

European Sport Management Quarterly

Year:

2014

Language:

english

File:

PDF, 112 KB

english, 2014

12

Understanding sport sponsorship decision-making â an exploration of the roles and power bases in the sponsorsâ buying center

SchÃ¶nberner, Jan, Woratschek, Herbert, Buser, Markus

Journal:

European Sport Management Quarterly

Year:

2020

File:

PDF, 1.97 MB

2020

13

Are Variety-Seekers Bad Customers?

Woratschek, Herbert, Horbel, Chris

Journal:

Journal of Relationship Marketing

Year:

2006

Language:

english

File:

PDF, 724 KB

english, 2006

14

How is value co-created in a sport business-to-business context?

Gerke, Anna, Woratschek, Herbert, Dickson, Geoff

Journal:

Sport Business and Management An International Journal

Year:

2020

File:

PDF, 198 KB

2020

15

Hidden agenda in sport sponsorship â The influence of managersâ personal objectives on sport sponsorship decisions

SchÃ¶nberner, Jan, Woratschek, Herbert, Ellert, Guido

Journal:

Sport Management Review

Year:

2020

File:

PDF, 773 KB

2020

16

How to reduce turnover intention in team sports? Effect of organizational support on turnover intention of professional team sports athletes

Ströbel, Tim, Maier, Christopher, Woratschek, Herbert

Journal:

Sport Business and Management An International Journal

Year:

2018

Language:

english

File:

PDF, 286 KB

english, 2018

17

Innovations in Sport Management: The Role of Motivations and Value Cocreation at Public Viewing Events

Woratschek, Herbert, Durchholz, Christian, Maier, Christopher, Ströbel, Tim

Journal:

Event Management

Year:

2017

Language:

english

File:

PDF, 65 KB

english, 2017

18

How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Kaiser, Mario, Ströbel, Tim, Woratschek, Herbert, Durchholz, Christian

Journal:

European Sport Management Quarterly

Year:

2018

Language:

english

File:

PDF, 1.86 MB

english, 2018

19

Dynamics and drivers of customer engagement: within the dyad and beyond

Fehrer, Julia A., Woratschek, Herbert, Germelmann, Claas Christian, Brodie, Roderick J.

Journal:

Journal of Service Management

Year:

2018

Language:

english

File:

PDF, 725 KB

english, 2018

20

PreisaufschlÃ¤ge fÃ¼r die sportliche Relevanz; Price premiums for sporting relevance;

Woratschek, Herbert, Kaiser, Mario, Durchholz, Christian, StrÃ¶bel, Tim

Journal:

German Journal of Exercise and Sport Research

Year:

2020

File:

PDF, 620 KB

2020

21

How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Kaiser, Mario, Ströbel, Tim, Woratschek, Herbert, Durchholz, Christian

Journal:

European Sport Management Quarterly

Year:

2018

File:

PDF, 1.86 MB

2018

22

âGoing the extra mileâ in resource integration: evolving a concept of sport sponsorship as an engagement platform

Buser, Markus, Woratschek, Herbert, SchÃ¶nberner, Jan

Journal:

European Sport Management Quarterly

Year:

2020

File:

PDF, 1.97 MB

2020

23

[Xpert.press] Wertschöpfungsorientiertes Benchmarking || Lerncockpit

Woratschek, Herbert, Schröder, Jürgen, Eymann, Torsten, Buck, Moike

Year:

2015

Language:

german

File:

PDF, 3.99 MB

german, 2015

24

Actor engagement in online health communities

Stadtelmann, Michael, Woratschek, Herbert, Diederich, Christina

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2019

File:

PDF, 476 KB

2019

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